influencer marketing statistics

display: block; Our 2019 State of Influencer Marketing survey reiterated results from an earlier Bloglovin’ survey. While their following may be small(ish), their authenticity is high There were 3.2 million streamers in November 2019, who people collectively watched for 880 million hours. Instagram introduced them in 2016, and by January 2017, there were 150 million daily Instagram Stories users. A further 20% claimed that software reviews had somewhat of an influence, and 13% admitted it had a little influence. Yet, banner ad growth in 2017 was 7%. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. According to Ryan Robinson’s recent blogging statistics, 65% of content marketers say they have a documented content marketing strategy in place, meaning 35% have room to improve. Therefore you need to ensure that your messages to their audience are authentic to that audience. While most of the other social networks now cater to video, YouTube is still seen as the preeminent site for longer videos. (TapInfluence) This one did come as a surprise though. Evaluate whether the influencer’s voice and aesthetic line up with your brand’s style. shows clear upward-sloping trends for the site. This is from the same Crowdtap survey as above. Numbers have continued to rise, surpassing the 500 million mark in January 2019. LinkedIn has released a diagram highlighting some of the. Influencer marketing does not focus on celebrity endorsement. Twitch is an emerging livestreaming platform that pulls over 15 million daily active users, largely gamers. With Google owning YouTube, the company can clearly claim web dominance. 69% of marketers plan to spend the most money on Instagram for influencer marketing this year. - Mark Edward Fischbach (Markplier) - $12.5 million #11. Required fields are marked *. Sponsored Instagram posts have become ubiquitous, The Results Are In: The 22 Best Ecommerce Website Designs of 2020, Google’s Doubling Down on Ads: How to Create a Profitable Google Shopping Campaign (Updated for 2020), The Definitive Guide to Selling on Amazon [2020 Edition], How to Master Product Photography on a Tight Budget (We Did it With Less Than $50), Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability. The reason many companies struggle with influencer marketing is not that the channel doesn’t work, it’s often because their sponsored content is not thoughtfully planned, executed or authentically aligned with the audience. , and it is particularly popular with teenagers. Mediakix found some interesting results when they asked people in their survey how much they intended to spend on influencer marketing in 2019. 6% of their worldwide users are aged between 13 and 17, 30% are 18-24, and 35% come in the 25-34% age range. Retailer Lord & Taylor partnered with 50 influential fashionistas on Instagram and had each pose wearing the same dress. Facebook moves around in the rankings, but it is currently in 5th place. As influencer marketing has grown in popularity, so have the platforms and agencies that act as support facilities. Your email address will not be published. It’s also important to research any past controversies and keep an eye on their language to identify whether anything throws up red flags regarding brand safety. There were 3.2 million streamers in November 2019, who people collectively watched for 880 million hours. Fascinating Influencer Marketing Statistics. While there are fewer Instagrammers than people using big brother Facebook, Instagram is now the preferred platform of the young. If you, as a brand, have done your homework, you should have selected the most suitable person as your influencer. Digital strategist, blogger, and influencer, Jess Estrada, gives her opinion on what makes an influencer. However, the platform is expanding into other categories, such as Art, Talk Shows, Music and Food & Drink, and may soon be pushing into other verticals. These influencer marketing statistics show how the industry is growing at a fast pace. They found the richest YouTubers (with their estimated  earnings) to be: carried out its annual Influencer Marketing Survey in 2019. Generating positive influencer marketing ROI (return on investment) remains top of mind for many marketers in 2019. When Launchmetrics surveyed 600+ marketers, results showed that 81% considered influencer engagement to be effective or very effective. Only 24% accept more than 50% of the offers they receive. Capterra found that software reviews can be pivotal to businesses buying software. Termed as the fastest growing form of marketing, influencer marketing has made its mark not only on social media, but in mainstream marketing. While most firms only intended to include it as a small component in their marketing mix, 17% expected to devote half or more of their marketing budget to influencer marketing. Influencers can provide strong validation and spark word-of-mouth conversations about your product or brand amongst their fans. These statistics show the true effectiveness of influencer marketing. line-height:20px; Vlogs draw 42% of Gen Z, followed by Pranks (37%) and, a distant third, Unboxing (27%).Â. Older generations tend to follow traditional celebrities. 73% of marketers say that they have allocated budget for influencer marketing. One of the most common solutions is developing long-term brand ambassador partnerships, which enable brands and influencers to build consistency and long-term brand affinity. .imh_related_posts ul li { This makes it ideal for brands wanting to showcase a product's benefits and features, or a place for in-depth video reviews. However, nearly 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. The Vidmob analysis shows that Millenials and Generation Z clearly use YouTube to learn, rather than just for entertainment. While influencer marketing may not be right for every single brand or company, the best way to know is to test. Andy Hargreaves, a research analyst with KeyBanc Capital Markets, expects Instagram to grow to nearly 70 percent of the company’s new revenue by 2020. Don’t miss a post. This puts Snapchat at the very bottom of most marketers’ lists when it comes to influencer marketing in 2020. Whether your goal is to increase brand awareness, sales or reach new audiences, always set clear KPIs (and tracking) beforehand. The majority of marketers plan to increase their marketing budgets this year, and Instagram is rapidly becoming the most widely-used channel in the industry. These include 90 million senior-level influencers, 40 million mass affluent, 63 million decision-makers, 17 million opinion leaders, 10 million C-level execs, 6 million IT decision-makers, and 3 million MBA graduates. If marketers do not recognize these marked differences, they do so at their peril. "If I have one conversation with one female streamer where we're playing with one another, and even if there's a hint of flirting, that is going to be taken and going to be put on every single video and be clickbait forever.". It has issued updates every quarter. In June 2018, Instagram reached one billion active users. Most companies get positive results from influencer marketing, with just the bottom 25% failing to generate any revenue. 91% of companies using influencer marketing report it to be effective ( Influencer Marketing Hub ) 71% of marketers say that customers gained from influencer marketing are higher-quality than those gained from other kinds of marketing ( Mediakix ) You are here: Selecting influencers who aren’t aligned with your brand, or wouldn’t normally use your product. 49% of users rely on influencer recommendations for their purchases. Google Trends shows a comparable rise in influencer marketing at the same time as print advertising has been falling. It is also rapidly becoming the most popular influencer marketing platform. It showed a higher percentage of wealthy people using most social networks than people on low (or medium-level) incomes. than Facebook’s. Instagram is the most important social platform for influencer marketing. Wondershare has researched to find the richest YouTubers in 2019. It was a big influence in a further 48% of purchases. Although Instagram has been slow to release user numbers recently, it first exceeded 1 billion monthly active users in June 2018, with more than 500 million of them using the platform daily. The problem is that click-thru rates are abysmal, 0.06%, according to Google. Marketers received $7.65 in earned media value for every $1 spent on influencer marketing – Influencer Marketing Hub. Here are 11 powerful influencer marketing stats curated to inform your marketing strategy this year, based on a 2019 survey of marketers by Mediakix, an influencer marketing agency. There have been numerous studies analyzing influencer marketing’s effects, and experts sharing their wisdom on the topic. “When you want to really scale and when you want to reach new audiences, you need content that makes people WANT you — and that comes from having great content. margin: 0 0 0 30px; Failing to set clear terms and timelines for your agreement. The majority of influencers have managed to achieve their influential status without paying for promotion. Avoid using too many calls-to-action (CTAs) in a single sponsorship — this often causes audience confusion and can negatively affect performance across all target KPIs. has researched to find the richest YouTubers in 2019. Video formats are also popular, with YouTube videos and Instagram video ranking high on the list of effective formats for influencer marketing. 77. The following statistics will help you fine-tune your SEO strategy, increase website traffic, and boost conversions. . Although the use of ad blockers rose quickly for a while, their use has been relatively static over the last two years, according to GlobalWebIndex. Other common reactions to reading a good review include searching for more reviews to validate choices (19%), visiting the business location (15%), contacting the business (13%), and continuing to search for other businesses (10%). And number tell a million stories. The growth in usage of social apps is 40% higher than mobile browsers. Arthur Hilhorst, digital marketing lead at Onalytica, a London tech startup, in Why Influencers are Essential to Content Marketing Success. Influencer marketing is when companies partner with influencers in order to increase brand awareness or conversions among a specific target audience. Note that engagement rates for sponsored content will almost always be lower than on organic posts. Instagram Stories has become the greatest success story of the Instagram family. YouTube and Twitter users visit the sites on a less regular basis. Some businesses simply select the wrong influencers for their brand. As long as we’ve had advertising and marketing, brands have capitalised on famous faces to sell their products. 79. Back in 2015, there were just 190 influencer platforms and agencies. } margin-bottom: 30px; by Tyler "Ninja" Blevins shows how important it is that you research potential influencers before you decide to work with them. Brad Fay, co-founder, COO and lead researcher of the Keller Fay Group, commenting on research that his group carried out on the scope of micro-influencers. Many factors can negatively affect the performance of an influencer marketing campaign. Source: Statista, Snapchat has quickly grown to 210 million users, and it is particularly popular with teenagers. Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands to reach new audiences. If people already love your products, they will speak about them with passion and knowledge, and this will, in turn, inspire others. Here are the top five influencer marketing goals cited by marketers: The most popular goal for influencer marketing campaigns is building awareness around a brand, product or service. . Nearly 2/3 (63%) of businesses who do budget for influencer marketing intend to increase their spending over the next 12 months, with 17% expecting their influencer marketing spend to remain the same. Subscribe to our newsletter and get social media resources send to your inbox. Their research found that reading reviews was the most important factor for 18% of software buyers. This is how social media influencers were born, and quickly attracted the attention of marketers. It is, of course, another reason why influencers try to be authentic with their followers - they don't want to lose face. The State of Influencer Marketing: 10 Influencer Marketing Statistics to Inform Where You Invest, Tired of scrolling? Influencer Marketing facts. The Hootsuite report emphasizes the importance of mobile nowadays. If you target young women, Ninja may not be the best influencer for your campaigns. A mere 15% were simply going to test the waters with a budget of between $0 and $1,000. Hootsuite has collated many digital-related statistics in its. - Micro-influencers - someone who has between 1,000 and 100,000 followers. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Many brands, too, feel that their organic social content ends up being lost after algorithms deprioritized it. Sales, new leads are another popular direct response metric for influencer,. Hard-Selling content that turns off fans: carried out its annual influencer marketing campaigns for. 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